Start A Dental Practice And Succeed
The Dental Startup Guy shows you a proven path to starting your own thriving dental practice.
Starting a dental office from scratch involves several key steps.
First, secure financing and create a detailed business plan outlining services, target demographics, and competitive analysis.
Find a suitable location with high visibility and accessibility, ensuring compliance with health regulations.
Acquire necessary equipment and hire qualified staff, including dentists, hygienists, and administrative personnel.
Develop a marketing strategy to attract initial patients, leveraging online platforms, local advertising, and community outreach.
Build strong relationships with patients through excellent care and customer service. Continuously evaluate and adjust operations to optimize efficiency and patient satisfaction, aiming for long-term success and growth in the dental industry.
Financing: Get Loans Easily
A 5-operatory 2,000 square foot entry-level dental startup practice can cost anywhere from $400,000 to $800,000+ depending on your desired market. While some have personal access to that level of funding, most will need assistance to marshal sufficient resources to fund their project.
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Fortunately, a variety of lenders are ready to match your project’s needs, including options such as:
- The specialty lending arms of major commercial banks
- Small Business Administration 7(a) Program
- USDA Rural Development Business and Industry Loan Guarantee Program
In many cases, dentists are able to finance clients with zero out-of-pocket expense and secured a payment deferment until several months after the practice actually opens and realizes production revenue.
Funding packages typically include allowances for construction, equipment, supplies, professional services, tax strategies, estate planning and working capital. In order to process a complete application, a business plan, timeline, demographics and project budget are often required. As financing is being negotiated, the doctor must also open a bank account for the practice, and set up insurance, compliance, accounting and legal services. This is also the point where many will form a Professional Corporation, Association or, in some cases, form a partnership. Learn areas to open and receive loan forgiveness.
From bright ideas to established business, DSG has all the services, tools, and resources you need – all in one place. LLC, PC, PA, S Corp, C Corp, DBA, EIN/Tax ID, and more. Asset Protection, Tax Strategies, Estate Planning and help avoiding the inevitable, medical lawsuits. We also partner to work with dental offices to help them generate more revenue from both insurance patients as well as cash patients.
We understand the importance of compliance in the dental industry. That’s why we assist with various compliance programs that cater to the unique needs of each dental practice. Programs are designed to ensure that your office stays up-to-date with the latest rules and regulations, giving you peace of mind knowing that you are operating within legal parameters. We partner in providing customized compliance solutions that are tailored to your practice.
Location, Construction
Once dental startup practice funding has been finalized, the critical step of determining the office location can commence. Demographic reporting, market research, and competition analysis must be evaluated at each potential site in order to make sure the business environment is favorable for a new doctor
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At this phase, information is available from a wide variety of sources, but the old adage of “getting what you pay for” tends to hold true.
When the optimal site has been determined, negotiations for a lease or real estate purchase can commence. For the new practice owner, leasing a space is often the less challenging route (although great opportunities for real estate purchase do present themselves on occasion). Key factors for saving money include seeking a tenant improvement allowance from the owner, which can be used to enhance your construction budget, and a rent abatement period, to help the practice reach profitability faster following the opening.
Within reason, always commit to the location with the best site analysis report, provided the landlord offers a fair market value rate. Saving a few hundred a month on rent at a less desirable location looks appealing to first-time owner-doctors, but will pale in comparison to the lost production revenue and associated practice value multiple (more on that below). Plus, it keeps the better spot out of the hands of your competition.
If leasing a “cold shell” (typically the state of brand-new offices and retail centers), an architect and general contractor will need to be added to the project. Be wise and find those with experience in dental-specific construction. There are seasoned dental construction specialists who have built hundreds of practices, find them.
Equipment, Design
Additionally, selections for the practice’s IT equipment and software will need to be made, as well as furniture, fixtures, and dental equipment. Equipment is one of the most significant expense categories of the project.
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Decide what you need and then collect a variety of bids from the various vendors’ territory representatives. Equipping a new practice from scratch is a windfall for the sales reps, make them offer a competitive package price.
Finding move-in ready or second-generation spaces can be a smart way to save significant costs when leasing commercial properties. Second-generation spaces are those that have been previously leased and built out by another tenant. These spaces usually come with pre-existing infrastructure such as HVAC systems, electrical wiring, lighting, and sometimes even office partitions.
Dental Practice Design and Layout
Merging aesthetics with functionality in dental startup practice design is essential for creating an inviting, comfortable, and efficient environment for both patients and staff. Striking the right balance between elegance and practicality ensures that the space reflects the professionalism of the practice while promoting ease of workflow and patient care.
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By focusing on both aesthetics and functionality, dental practices can create spaces that are not only beautiful but also highly efficient. This fusion of design principles enhances the overall patient experience and boosts staff productivity, making the practice more appealing and effective.
Staff Recruitment
After construction has been completed and equipment and furniture delivered and installed, staff recruitment can begin. Find an office manager with enough experience to direct new practice operations, but not one so set in their ways that they can’t adapt to the unexpected challenges that often arise in the first year of patient treatment.
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You may or may not start with a hygienist, but add one as soon as the budget allows.
The ability to convert dental treatment plans to actual production is worth its weight in gold for this position. Two or more dental assistants will also be required. Consider bringing on at least one newer assistant to train. Local Dental Assisting programs are often eager to recommend their best students, ask them.
Once the staff has been assembled, bring out a well-regarded trainer to teach them to work as a team and determine optimal operational processes. Payroll services, like ADP or Paychex, or one of the new professional employer organizations (PEO) will take all the guesswork out of taxation and other payroll issues.
Branding and Marketing
Once the dental startup practice has an address, the crucial tasks of Branding and Marketing can commence. The logo comes first. You may already have an idea or not, buteither way you’ll need a designer who can finalize a digital vector format version that will be used in all subsequent material.
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This includes your stationary and all practice forms and documents, not to mention all media advertising.
Advertising starts with website design and email service set-up. Whether you use one of the big specialty providers or your own service, the site should be compelling and informative, with a patient portal and automated patient contact services.
You may have taken a marketing class or two, maybe not. Work with someone with the digital savvy to target your intended audience and maximize the ROI on your marketing budget. A good marketing plan should draw on the site analysis to determine where the new practice fits into the competitive landscape, and fills the niche. In most cases, initial marketing resources are limited, so a promotional mix must be carefully determined.
What Our Clients Say
Having ProABC work with me when I decided to open my own practice, was the best decision I ever made. They made every step of the process seem effortless and stress-free. I always felt like I was in good hands. They went beyond their duties to ensure I was satisfied. I would highly recommend ProABC to anyone who is considering purchasing or building their own dental practice.
I received information regarding ABC from a colleague and friend who is an orthodontist. I started communicating with Derek about 2 years before I was ready to open an office. He has been very patient with me and helped me to choose a very good location for my office. ABC has been with me every step of the way and eliminated a lot of the stress associated with opening an office. I think that Derek is not only a great business person, but I find him to be honest and trustworthy as well.